Approach

Founders Alan and Kelsey asked us to help them rebrand their successful drinks business and design a new range of packaging for their established kombucha drinks.

The business, founded in 2017, had grown organically and was relocating into a larger brewery and taproom, allowing them to increase production and expand their range of all natural drinks.

They decided to change their name to You + I, making it easier to diversify their product range. The new lineup now includes contemporary barley waters, botanical teas and of course the drink that started it all, kombucha.

A new name also provided the opportunity to reinforce the brand positioning; 'Drinks with benefits' and better connect the brand with people, whilst also communicating health and wellbeing.

Our design choices were influenced by a desire for the brand to feel more human, warm and accessible. We chose a contemporary serif font and paired this with a sophisticated natural colour palette and hand-drawn illustrations to highlight the natural ingredients and botanicals.

We worked with illustrator Ryn Frank to create a set delicate drawings for each of the drinks. Her style of fine-line botanical studies made her the ideal choice for the project.