A boutique hideaway in the wildland of the north
57 Nord is something very simple. A boutique hideaway, in stunning, unspoilt natural surroundings. Overlooking an iconic castle at the meeting of mountains and sea lochs, this special place to stay offers a taste of exquisitely understated luxury.
With details carefully considered, the experience is genuinely exceptional within its sector. We had to consider how to communicate this in a loud and crowded hospitality market. We did so by cutting the noise.
57 Nord’s own design choices acknowledge the West of Scotland’s Nordic heritage. We continued this subtlety in the visual branding, letting the peace of the Wester Ross landscape soak through photography and film. Evocative copy builds on both the visuals and the name — a cartographic homage to the wilderness.