We worked with a new venture to develop CCO Padel (Control Creates Opportunity), a technical padel brand aimed at a premium international market. The positioning brings together high-performance credibility with a more refined, lifestyle-led approach, captured in the brand line Performance. Synched.

The project covered naming, brand strategy, visual identity, product architecture, packaging and website design. The identity is built around a stepped typemark inspired by the movement of a padel ball. This graphic element runs throughout the brand, connecting three distinct racket ranges alongside balls, apparel and accessories.

The result is a cohesive, flexible brand system designed to work across products, packaging and digital.