Promoting design, play and individuality.

Coolous

Promoting design, play and individuality.

Promoting design, play and individuality.

 Brand identity proposal for Coolous, a California based manufacturer of iPhone and iPad cases. Our brief was to increase awareness of the Coolous brand whilst communicating their core values of design, play and individuality.

Brand identity proposal for Coolous, a California based manufacturer of iPhone and iPad cases. Our brief was to increase awareness of the Coolous brand whilst communicating their core values of design, play and individuality.

 A suite of brand assets were developed based around the 'dot' shape in the existing logo. 

A suite of brand assets were developed based around the 'dot' shape in the existing logo. 

1.jpg
 We created a suite of ergonomic forms to lend a tactile quality to the packaging. An understated use of colour, typography and texture were added to communicate the core brand values of innovation, design and quality.

We created a suite of ergonomic forms to lend a tactile quality to the packaging. An understated use of colour, typography and texture were added to communicate the core brand values of innovation, design and quality.

06.jpg
 The roll-out included stationery, e-commerce website, merchandising and packaging solutions across the Coolous product range.

The roll-out included stationery, e-commerce website, merchandising and packaging solutions across the Coolous product range.

 "It was a great pleasure working with their creative, diligent and result-driven team."  Jialing Chen, Marketing Manager Coolous Inc.  —  Client: Coolous Role: Design & Strategy Discipline: Corporate Identity / Packaging More info: Contact Project Director  Tracey Kelly

"It was a great pleasure working with their creative, diligent and result-driven team."

Jialing Chen, Marketing Manager Coolous Inc.

Client: Coolous
Role: Design & Strategy
Discipline: Corporate Identity / Packaging
More info: Contact Project Director Tracey Kelly