Guided by local experts with detailed knowledge of Iceland's amazing environments, Discover Truenorth provides intensely personal experiences tailored to each individual.
The minimal visual identity uses a compass device to provoke a sense of discover and adventure. This is supported by a striking angular typeface which has an almost 'runic' quality working alongside the beautiful native Icelandic letters and glyphs.
In response, we set out to create a sense of calm and discovery. Simple and evocative text. A stark, minimal aesthetic. Textured papers and breathtaking photography.
Every detail of the design and print was crafted to ensure that the high production values were just as impressive as our client.