Branding a craft beer for independent thinkers.
Eden is Scotland’s first original single site combining brewery and distillery, priding themselves on a contemporary attitude toward traditional crafting.
They asked that we develop an 'anti-establishment' concept, label design and narrative voice for their limited edition 330ml beer.
Their product was brewed in response to the global beer brands' sponsorship of major sporting events such as the World Cup in Brazil (Budweiser) and the 2014 Commonwealth Games in Glasgow (Heinneken).
Striking a balance of rebel / authority we developed the copywriting and tone of voice – making the point while staying true to Eden brand values.