A new website and online shop for luxury knitwear manufacturer.
Edition Scotland is a knitwear brand specialising in signature cashmere accessories for men, inspired by the heritage and expertise of our textile industry.
The Scottish-spun cashmere scarves are made in time-honoured tradition in the Borders. All are limited edition with every scarf individually numbered, making them an exclusive, timeless fashion piece.
Our aim was to ensure the texture and design of such high quality was evident in all photography for the digital sales drive.
We built an e-commerce platform with CMS based template, applying their brand identity a visual 'skin' based on the newly developed brand touchpoints.
Client: Edition Scotland
Role: Design & Art-Direction
Discipline: Identity, Print
Contact: Project Director Sophie Brown