White Light/White Heat’ - defining the medium of glass for the 55th Venice Biennale.
White Light/White Heat’, was a unique dialogue between major international artists and the Berengo Glass studio in Murano.
Through collaboration with The London College of Fashion, who staged the show after the Biennale, we created a distinct identity for the show in both Venice and London.
By documenting the glassmaking progress we created a number of beautiful abstract images. Our aim was to show glass in all its experimental forms – just as the artists had as they explored glassmaking traditions at Berengo.
To accompanying the exhibition we created a comprehensive exhibition guide. This included artist profiles, a history of glassmaking at Berengo and the story of collaboration with the London College of Fashion.
The exhibition message was carried across a range of applications including environmental advertising and signage, digital and printed invites, posters, guides and tickets.
“Freytag Anderson are patient, creative miracle workers. You get the considered design options you require with realistic delivery know-how.”
Hannah Clayton, Director of Internal & External Relations, London College of Fashion
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Client: Glasstress
Role: Design & Art-direction
Discipline: Exhibition Identity
Photography: Gordon Burniston
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