Hello, Robot:
A groundbreaking new exhibition at V&A Dundee.

From the robots you know and love, to the robot in your pocket. Hello, Robot. explores the fascinating future of robots at work, at home and in the blurring boundaries between human and machine.

“Science fiction meets science fact in this groundbreaking exhibition.”

The Guardian

Project summary

Visual identity
Print
Outdoor
Digital
Social Campaign

Approach

Building upon the name Hello, Robot. we wanted to create a dialogue between the exhibition and its visitors. We used a series of key questions as posed by the exhibition itself including; Would you live in a robot?, Are we friends or enemies? and Have you ever met a robot? to provoke thought and conversation across a variety of marketing materials, from totem posters, building dressing, animated outdoor media, printed leaflets and social campaigns.

The exhibition has been a huge success, exceeding visitor targets after just two months. It was created in co-operation with the Vitra Design Museum, MAK Vienna and Design Museum Gent.

Electronic billboard with Hello Robot advertising by Freytag Anderson

Hello Robot poster about the event

R2D2 with Hello Robot employee

Collage of posters for the Hello Robot V&A Dundee event

Hello Robot V&A Dundee magazine opened out

Project team

Photography: V&A Dundee
Credits: Musio K © AKA, LLC
R2-D2 film prop, George Lucas, 1977. © Lucasfilm Ltd. & TM. All Rights Reserved
An Exhibition by the Vitra Design Museum, MAK Vienna and Design Museum Gent
Motion Graphics: Andy Tomlinson