The first major rebrand in more than 30 years for The Highland Soap Company, creating a calmer, more confident identity rooted in place, craft and clarity.

Built around the positioning line The Highlands. In Essence., the rebrand draws from the landscape surrounding the company’s Fort William workshop, with a bespoke skyline motif, natural palette and hand-painted ink textures that reflect the handmade nature of the products.

Alongside a refined visual identity, the packaging system was rethought to improve navigation, clarity and shelf presence through bespoke green vessels, new forms and expanded label space. The result is a contemporary brand designed to stay true to its Highland origins while broadening its appeal to a wider UK audience.

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