LUCKY LIQUEURS is a small-batch range made with one focus: flavour. With 14 recipes honed over time, the brand was ready to grow—expanding its on-trade presence and reaching drinkers directly.

We built a bold, flavour-led identity using vibrant colours and minimalist labels, paired with classic typography and a lightweight bottle. Inspired by the glamour of 1960s Monte Carlo, the look balances charm with quiet confidence.

The brand idea plays on luck—adding excitement to the serve—while making it clear these flavours are crafted, not chanced. Designed for fast recognition on shelf and behind the bar, the bottle is made to be poured.