A new website and online shop for luxury knitwear manufacturer.
Guided by local experts with detailed knowledge of Iceland's amazing environments, Discover Truenorth provides intensely personal experiences tailored to each individual.
The minimal visual identity uses a compass device to provoke a sense of discover and adventure. This is supported by a striking angular typeface which has an almost 'runic' quality working alongside the beautiful native Icelandic letters and glyphs.
In response, we set out to create a sense of calm and discovery. Simple and evocative text. A stark, minimal aesthetic. Textured papers and breathtaking photography.
Every detail of the design and print was crafted to ensure that the high production values were just as impressive as our client.
Client: Inveralmond Brewery Role: Design & Strategy Discipline: Corporate identity / Packaging Illustration: Peter McDermott 3D visualisations: Render Studio More info: Contact Project Director Tracey Kelly