Born out of a passion for design and exacting craftsmanship, Shape’s internal spatial environments are entirely bespoke and responsive to their clients' needs.
We worked with their team to create an intelligent, minimal and functional brand identity which communicate these qualities.
It was important that the identity should be versatile yet consistent. We developed a logo which can be used with texture and colour or simply in linear form. A distinct colour palette of pastel shades was selected to compliment the identity.
The image-rich website is intended showcase projects and expertise. Whilst the identity, type and website structure are minimal and functional, we were keen to balance this with the companies personality and culture.
We did this by 'humanising' the overall feel of the website, using shots of people (or hands) alongside a friendly and accessible tone-of-voice.