The rebrand was intended to revitalise consumer perception and better represent the quality and origin of the brewery and products. The Inveralmond team felt that unification was needed across the core range and their annually-changing product and wanted to take the opportunity of a rebrand to project the authenticity of the brewery and its values.
The modern romantic style of artist Peter McDermott, based in Skye, was selected. The aim was to tap into the image and nostalgia that Scotland globally provokes; that of landscape, beauty and rich history. He was commissioned to create bespoke illustrations for each of the core range, creating an immediately recognisable sense of place and old-world charm.