Creating a dairy-free chocolate brand that’s all about good vibes and effortless style. It doesn’t need to highlight its B-Corp, vegan credentials, or oat milk ingredients—they’re functional details, not the story. The dairy-free category has matured, giving us the freedom to design a brand that’s confident in its own skin and ready to express itself creatively.

OTHERLY is more than a product—it’s a mindset, a place where differences and oddities are celebrated. The name captures this belief, and working with illustrator Tomi Um, we brought it to life in whimsical, rule-breaking worlds filled with characters and possibility. The design flowed across the full brand experience—packaging, website, and social content.

otherly.co.uk