
Rapscallion Soda
Award:
Dieline - Soft Drinks Silver Award
Scope:
Strategy
Visual Identity
Packaging
Art Direction
Motion
Rapscallion Soda isn’t just another soft drink. It’s a movement in a can—handmade in Glasgow with fresh fruit, low sugar, and zero artificial anything.
We worked alongside founder Gregor Leckie to create product names and packaging that isn’t just eye-catching but daring. The 250ml can is designed for real shelf presence—bold, unapologetic, and made to stand out. The packaging celebrates the essence of Rapscallion’s rebellious streak: breaking all the rules.
It’s part chemistry lab, part cheek—just like the sodas inside. Every sip is a taste of something different. Different from the sugary sea of mainstream soft drinks. Different from the expected. Different from anything. That’s Rapscallion.
