Singleton Selection:
Creating a luxury label to launch Singleton Whisky in Mumbai.
A true international design collaboration with HYPHEN brands, India, to develop a range of premium leather accessories with a Scottish design heritage and a modern minimal theme.
Project summary
Corporate identity
Product design
Fabric design
Packaging
Print
POS
Approach
A range of brand assets complement the Singleton of Glen Ord identity, including a leather emboss, accent stitching and the design and development of a bespoke tartan.
The premium collection succeeded in attracting the targeted young, aspiring professionals within a developing Indian whisky market.
Project team
Photography: Alok Nanda Mumbai