Singleton Selection:
Creating a luxury label to launch Singleton Whisky in Mumbai.
Singleton Selection logo on grey background
Man sitting on bench featuring Singleton Selection bag
Brown leather Singleton Selection satchel bag
A true international design collaboration with HYPHEN brands, India, to develop a range of premium leather accessories with a Scottish design heritage and a modern minimal theme.
Project summary
Corporate identity
Product design
Fabric design
Packaging
Print
POS
Approach
A range of brand assets complement the Singleton of Glen Ord identity, including a leather emboss, accent stitching and the design and development of a bespoke tartan.
The premium collection succeeded in attracting the targeted young, aspiring professionals within a developing Indian whisky market.
Close up of Singleton Selection logo on gold tag
Tartan created for Singleton Selection by Freytag Anderson
Singleton Selection wallet open packaging
Collage of the Singleton Selection logo, man cycling with Singleton Selection bag, embossed logo on clothing tag
Close up of the leather stitching on a Singleton Selection wallet
Close up of the tartan and the detailed stitching on a Singleton Selection bag.
Woman holding Singleton Selection laptop case
Project team
Photography: Alok Nanda Mumbai
Branding guidelines, typefont and colour palette for Singleton Selection by Freytag Anderson