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SOGUD Squares

SOGUD are passionate about making products that have a high nutritional profile while still tasting scrumptious.

SOGUD Squares
 
 

SOGUD are passionate about making products that have a high nutritional profile while still tasting scrumptious. They carefully select our ingredients because they are among the richest sources of many of the nutrients you need for optimal health.

 
 
Oat & Raspberry Sogud Square
 
 

Highly-regarded independent brewer Jake Griffin is currently establishing his core range of beers under the Up Front label. Jake’s twin passions - for exceptional beer and design - have found expression through a collaboration with illustrator Stanley Donwood. 

 
 
SOGUD Shelf Ready Packaging
 

We created maximum real-estate for Donwood’s striking linocut prints, reserving a small clean area for mandatory information and using the rest of the can as the canvas. The high-contrast monochrome prints are perfectly suited for shelf standout. Injecting energy and reflecting the experimental nature of the product, they tie together the whole range through their distinctiveness.

 
 
https://unsplash.com/@robmathews10
 
 

The existing brand identity was refined to align with the signature illustrations (and vice versa). The beer names - taken from Moby Dick - are presented in Block Gothic Extra Condensed, a simple letterpress-inspired font which ties in visually with the linocuts.

We also wanted the monotone contrasts of the labelling to be complete. We worked with Up Front’s printers to select an appropriate production method, overprinting the labels with matte varnish for a high-contrast, pleasantly tactile finish.

 
 

Where to buy

Up Front Brewing beers are available at:
The Wee Beer Shop
Oddbins
Margiotta
DogHouse

 
 

Project insights

 

It's always interesting to see the people and processes behind a product. Here's Up Front's Ahab Stout rolling off the canning line.  

 

Client: Up Front Brewing
Role: Design / Art-direction
Discipline: Packaging / Point-of-sale
Photography: Rob Mathews
Illustration: Stanley Donwood
3D visualisations / Animation: Render Studio

For more information about this project contact our project director Sophie Brown