Tracktivity:
A super-charged identity for racing enthusiasts.
Tracktivity manage motoring event information in one place allowing promoters to share information, sell tickets and connect with their audience via the Tracktivity app.
Project summary
Corporate identity
Art-direction
UI design
Website
Print
Approach
We wanted to design an identity system which was both intuitive and exciting, drawing upon the rich visual language of motor racing.
A complete series of brand assets were created including UI design, and bespoke iconography for online and mobile application.
