Exhibition identity for Peter Doig, the artist who reinvigorated the medium of painting.

NGS DOIG

Exhibition identity for Peter Doig, the artist who reinvigorated the medium of painting.

Exhibition identity for Peter Doig, the artist who reinvigorated the medium of painting.

Exhibition identity for Peter Doig, the artist who reinvigorated the medium of painting.

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 Peter Doig’s inventive style and suggestive imagery set him apart from the dominating conceptualism of contemporary art. The first major exhibition in the country of his birth, No Foreign Lands showcased work created over ten years. 

Peter Doig’s inventive style and suggestive imagery set him apart from the dominating conceptualism of contemporary art. The first major exhibition in the country of his birth, No Foreign Lands showcased work created over ten years. 

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 The branding was influenced by his sensuous palette of colours, his imagination and his boldness of execution. 

The branding was influenced by his sensuous palette of colours, his imagination and his boldness of execution. 

 Freytag Anderson created the exhibition identity, promotional materials and all signage/environmental design for the show during the Edinburgh Festival. 

Freytag Anderson created the exhibition identity, promotional materials and all signage/environmental design for the show during the Edinburgh Festival. 

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 The National Gallery on Princess Street's historic columns were wrapped in vibrant coloured vinyl for the first time in the building’s history.

The National Gallery on Princess Street's historic columns were wrapped in vibrant coloured vinyl for the first time in the building’s history.

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 — Client: National Galleries Scotland Role: Design & strategy Disciplines: Exhibition Identity / Art Direction More info: Contact Project Director  Tracey Kelly


Client: National Galleries Scotland
Role: Design & strategy
Disciplines: Exhibition Identity / Art Direction
More info: Contact Project Director Tracey Kelly