A concept based on the visual language of architecture.
Fraher Architects in London is an award-winning practice that conceptualise, design and deliver beautiful spaces, drawing ideas inspired by each unique client, project history and working in harmony with the surrounding environment.
We created a logo based on the plan view of the letter F. The intersecting compartments create a simple graphic device for containing text, images and texture.
The 'F' marque's shape and proportions are defined by the format, thereby creating a flexible and dynamic identity system. A variety of line weights and styles combined with the red signature colour add further interest and dimension.