An identity created for racing enthusiasts requires an immediate connection with an emphatic audience.
A new company, Tracktivity, manage motoring event information in one database allowing promoters to share information, sell tickets online and via mobile app, social media, email, text messages and chat.
We wanted to design an identity system which was both intuitive and exciting, drawing upon the rich visual language of motor racing.
A complete series of brand assets were created including a full set of icons for online and mobile application, influenced by the subtle forward angle of the brand mark.
We collaborated with New York based Tapmates to create the overall mobile skin design for the iOS / Android mobile application proving additional assets and screen designs.