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Tracktivity

An identity created for racing enthusiasts requires an immediate connection with an emphatic audience.

An identity created for racing enthusiasts requires an immediate connection with an emphatic audience.

An identity created for racing enthusiasts requires an immediate connection with an emphatic audience.

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 A new company, Tracktivity, manage motoring event information in one database allowing promoters to share information, sell tickets online and via mobile app, social media, email, text messages and chat.

A new company, Tracktivity, manage motoring event information in one database allowing promoters to share information, sell tickets online and via mobile app, social media, email, text messages and chat.

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 We wanted to design an identity system which was both intuitive and exciting, drawing upon the rich visual language of motor racing.

We wanted to design an identity system which was both intuitive and exciting, drawing upon the rich visual language of motor racing.

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 A complete series of brand assets were created including a full set of icons for online and mobile application, influenced by the subtle forward angle of the brand mark.

A complete series of brand assets were created including a full set of icons for online and mobile application, influenced by the subtle forward angle of the brand mark.

 We collaborated with New York based Tapmates to create the overall mobile skin design for the iOS / Android mobile application proving additional assets and screen designs. 

We collaborated with New York based Tapmates to create the overall mobile skin design for the iOS / Android mobile application proving additional assets and screen designs. 

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 — Client: Tracktivity Role: Visual Identity Design Disciplines: Corporate identity / Art-direction / Mobile UI Skin Mobile Application: Tapmates Website:  Bauholz  More info: Contact Project Director  Tracey Kelly


Client: Tracktivity
Role: Visual Identity Design
Disciplines: Corporate identity / Art-direction / Mobile UI Skin
Mobile Application: Tapmates
Website: Bauholz
More info: Contact Project Director Tracey Kelly