BLOODY make premium, pre-mixed Bloody Marys—done properly. Only the good stuff goes in: quality ingredients, no shortcuts.

With the brand evolving - new growth, new products, and a move to printed cans - it was time for a refresh. A chance to give every Bloody Drink a bold, unmistakable presence. Cleaner. Clearer. Still Bloody brilliant.

We simplified the can design to maximise shelf standout, bringing consistency across the range and sharpening the story. The copy had to work hand in hand with the name - bold and witty, with a touch of humour that cuts through. Confident, without trying too hard.

Visually, we created a modular, flexible typographic system - designed to work across every format, from cans and box shippers to outdoor ads. It flexes where it needs to, but always feels unmistakably Bloody.

bloodydrinks.co.uk