Discover TrueNorth:
Encapsulating the elemental beauty of Iceland for luxury tourism.

Awards:
Corporate Literature Silver Roses 2017

Guided by local experts with detailed knowledge of Iceland's amazing environments, Discover Truenorth provides intensely personal experiences tailored to each individual. discovertruenorth.is

Project summary

Strategy
Design
Art-direction
Corporate identity
Website
Print
Copywriting
Vehicle livery
Merchandise

Approach

The minimal visual identity uses a compass device to provoke a sense of discover and adventure. This is supported by a striking angular typeface which has an almost 'runic' quality working alongside the beautiful native Icelandic letters and glyphs.

In response, we set out to create a sense of calm and discovery. Simple and evocative text. A stark, minimal aesthetic. Textured papers and breathtaking photography.

Every detail of the design and print was crafted to ensure that the high production values were just as impressive as the destination.