Discover TrueNorth:
Encapsulating the elemental beauty of Iceland for luxury tourism.
Awards:
Corporate Literature Silver Roses 2017
Guided by local experts with detailed knowledge of Iceland's amazing environments, Discover Truenorth provides intensely personal experiences tailored to each individual. discovertruenorth.is
Large rock with two men ontop with the Discover Truenorth logo overlayed
Project summary
Strategy
Design
Art-direction
Corporate identity
Website
Print
Copywriting
Vehicle livery
Merchandise
Approach
The minimal visual identity uses a compass device to provoke a sense of discover and adventure. This is supported by a striking angular typeface which has an almost 'runic' quality working alongside the beautiful native Icelandic letters and glyphs.
In response, we set out to create a sense of calm and discovery. Simple and evocative text. A stark, minimal aesthetic. Textured papers and breathtaking photography.
Every detail of the design and print was crafted to ensure that the high production values were just as impressive as the destination.
Two men on an ice cap
Close up of Discover Truenorth logo on print
Discover Truenorth brochure
Discover Truenorth brochure interior pages
Discover Truenorth interior brochure text pages
Bespoke design for 4x4 car with Discover Truenorth branding
Discover Truenorth interior brochure pages with text and imagery
Discover Truenorth interior brochure pages with text and volcanic imagery
Person walking over snow covered mountain
Puffy coat with Discover Truenorth logo
Discover Truenorth tote bags
Discover Truenorth iMac website mockup
Business cards for Discover Truenorth by Freytag Anderson
Dscover Truenorth typography and colour palette
Project team
Photography: Ragnar Axelsson
Website: Shaun Woods