Dolby Art Series:
Exploring the visual language of sound.
The Dolby Art Series is a collaboration with 22 international artists and design studios, with each artwork inspired by the two half circles of Dolby's iconic logo mark.
Project summary
Art-direction
Photography
Motion design
Approach
As one of the artists invited to participate, our Creative Director Daniel Freytag created an abstract set of images based on a visual soundscape. These were placed within Dolby's double hemispheres logo.
The visuals were influenced by tidal water movements and shot on the west coast of Scotland over the powerful tidal flow of Loch Etive.
This work is exhibited in Dolby offices worldwide and forms part of the San Francisco design week. Other artists include Experimental Jetset, Motio Shito and Pentagram Design.
Project team
Photography: Daniel Freytag