Senient:
Redefining server technology.

GIF showing lights turning on and off

Sentient + Sentinel = Senient

Senient Systems’ server hardware solution is elegant, intelligent, and reinvents the traditional multiple-server options on the market.

Project summary

Strategy
Naming
Corporate identity
Visualisations
Print
Merchandise

Approach

We undertook an extensive naming strategy with our client. Our aim was to find a name which communicated the idea of protection and intelligence. Combining ‘Sentinel’ with ‘Sentient’ allowed us to create an entirely new, and own-able name; Senient. 

Our visual identity was inspired by the modular server arrangement. The new-to-market technology required a number of brand assets to be created including 3D visualisations, printed materials, software and product hardware applications.

Senient Systems logo

Senient Systems product and translation of that into the logo design

Senient System business card design by Freytag Anderson

Letterhead for Senient Systems

Collage of the Senient System product

Tote bag with the Senient System logo and image of logo embroidered

Senient System product

Branding guide for Senient System by Freytag Anderson

Project team

Product visualisations: Render Studio