Senient:
Redefining server technology.
GIF showing lights turning on and off
Sentient + Sentinel = Senient
Senient Systems’ server hardware solution is elegant, intelligent, and reinvents the traditional multiple-server options on the market.
Project summary
Strategy
Naming
Corporate identity
Visualisations
Print
Merchandise
Approach
We undertook an extensive naming strategy with our client. Our aim was to find a name which communicated the idea of protection and intelligence. Combining ‘Sentinel’ with ‘Sentient’ allowed us to create an entirely new, and own-able name; Senient.
Our visual identity was inspired by the modular server arrangement. The new-to-market technology required a number of brand assets to be created including 3D visualisations, printed materials, software and product hardware applications.
Senient Systems logo
Senient Systems product and translation of that into the logo design
Senient System business card design by Freytag Anderson
Letterhead for Senient Systems
Collage of the Senient System product
Tote bag with the Senient System logo and image of logo embroidered
Senient System product
Branding guide for Senient System by Freytag Anderson
Project team
Product visualisations: Render Studio