Senient:
Redefining server technology.

Sentient + Sentinel = Senient

Senient Systems’ server hardware solution is elegant, intelligent, and reinvents the traditional multiple-server options on the market.

Project summary

Strategy
Naming
Corporate identity
Visualisations
Print
Merchandise

Approach

We undertook an extensive naming strategy with our client. Our aim was to find a name which communicated the idea of protection and intelligence. Combining ‘Sentinel’ with ‘Sentient’ allowed us to create an entirely new, and own-able name; Senient.

Our visual identity was inspired by the modular server arrangement. The new-to-market technology required a number of brand assets to be created including 3D visualisations, printed materials, software and product hardware applications.