FANBASE is changing the game—bringing fans and clubs closer together through one simple idea: sport is better when it’s shared. Built around connection, passion, and a bit of healthy obsession, it’s a platform designed to make supporting your team feel easier, louder, and more alive.

With a bold vision to create the best sports fan experience in the world, Fanbase came to us to define its identity and sharpen its proposition. We leaned into the language of sport—movement, energy, unity—to craft a brand that works across every level of the game, from grassroots to grandstands.

The design system flexes across digital and physical worlds—screens, signage, kits, even the stadium itself—creating standout moments and building recognition wherever fans show up. But Fanbase isn’t just about exposure; it’s about belonging.

app.fanbaseclub.com