HTA is a new name in MTB apparel—challenging a category that’s long been male-dominated. Focused on performance, sustainability and quiet style, the range is gender-neutral, ethically made, and built to move.

Born from time in the mountains, the brand takes inspiration from the moments between the ride—where headspace, wellbeing and joy matter as much as stats or speed.

The name and positioning; ‘Home, There, Anywhere’, is drawn from founder Lucy Home and reflects a mindset. That home isn’t fixed. It’s found in motion, on the trail, or in moments of pause. A deeper idea for those who go further.

HTA is digital-first, with minimal packaging and a clear point of view. No lifestyle clichés. No excess. Just purposeful technical gear—made for riders who go out for the feeling, not the flex.

hometechnicalapparel.com