An intuitive identity for a new to market cloud based contacts application.
Nameloop is a mobile and web app that allows you to share your contact information safely and securely with your contacts; a truly intelligent product for all locations, ages and user abilities.
Its simplicity was carried through the the brand concept. We formed a recognisable, elegant loop shape for their marque that did exactly what the name suggests.
We applied it to business collateral, advertising, website and created a smart little suite of icons for the app.
Their brand recognition helped its two founding entrepreneurs to raise the funding required to take the product to the next level of investment. Nameloop continues to thrive.
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Client: Nameloop
Role: Design
Discipline: Corporate identity
Contact: Project Director Sophie Brown