National Galleries Scotland:
Exploring colour for Peter Doig exhibition identity.
Peter Doig’s inventive style and suggestive imagery set him apart from the dominating conceptualism of contemporary art. The first major exhibition in the country of his birth, No Foreign Lands showcased work created over ten years.
Project summary
Design & strategy
Exhibition Identity / Art Direction
Process
The branding was influenced by his sensuous palette of colours, his imagination and his boldness of execution.
Freytag Anderson created the exhibition identity, promotional materials and all signage/environmental design for the show during the Edinburgh Festival.
The National Gallery on Princess Street's historic columns were wrapped in vibrant coloured vinyl for the first time in the building’s history.
