Rapscallion Soda:
The subversive soda brand handmade in Scotland.

Award:
Dieline Awards 2020 – Soft Drinks Silver

Rapscallion Soda cans Ginger Ninja, Burnt Lemo, Dry Lime, Rhubarb, Strawberry and Cranachan

Rapscallion Soda specialise in fresh fruit, low sugar sodas, handmade in Glasgow, Scotland. They're a new kind of soft drink - better ingredients, better tasting, better for you. rapscallionsoda.com

Dieline Awards 2020 – Soft Drinks Silver Award

Project summary

Visual Identity
Packaging
Merchandise
Print

Approach

Rapscallion started punting handmade soft drinks down an alleyway in Glasgow back in 2016. Their goal was simple: make the best tasting drinks possible without using artificial ingredients. Fast forward to 2020 and Rapscallion are growing, moving into a 1500 sqft railway arch in the Gorbals, more reminiscent of a scientific lab than a brewery.

Consumer tastes have also changed. They’re now actively seeking out low-sugar, well-crafted, alternatives to mass-produced sugar-laden brands. The time was right to redefine the Rapscallion brand.

We've been working with founder Gregor Leckie to create a punchy new packaging design (new 250ml can) with real shelf standout. We wanted to build on the subversive nature of the Rapscallion name and better communicate the all-natural ingredients. A product-naming strategy was developed to work alongside a distinct and rebellious brand voice.

A sterile approach to layout, bold use of colour and minimal type treatments help to differentiate core range and seasonal product lines. The deliberate short-stop label highlights the can’s base metal, hinting at a more clinical and scientific approach to production.