The Fableists:
A rebel clothing brand for rebellious children’s.
The Fableists’ story is a tale about beautiful kids’ clothes, underpinned by sustainability with plenty of attitude thrown in the mix.
Group shot of children wearing The Fableist clothing
Project summary
Strategy
Corporate identity
Art-direction
Print
POS
Approach
We wanted to create a brand which felt brave and lived up to our clients ambition to change the world - even just a little bit. We created an energetic, rebellious and disruptive identity inspired by punk and metal music culture. Unapologetically loud, our intention was to provoke a response, to dare people to think differently about how their children’s clothing is produced.
The Fableists logo by Freytag Anderson
Print work created for The Fableists by Freytag Anderson
The Fableists t-shirt with a tag showing the logo
The Fableists brown paper bag
The Fableists grey and green posters by Freytag Anderson
Young girl holding a sign
Project team
Photography: Sam Robinson
Close up of The Fableists t-shirt showing size