Holmes Miller:
Creating a distinctive brand framework for internationally renowned architects.
With offices in the UK and China we were tasked with creating a distinct identity system for Holmes Miller, presenting their diverse portfolio and services within a simple unifying narrative. www.holmesmiller.com
Project summary
Strategy
Corporate identity
Art-direction
Print
Signage
Copywriting
Website
Approach
Building on the Holmes Miller name and reputation, we developed a robust linear framework to work alongside a simple word-mark. This can be used to accommodate different types of content; visualisations, words or combinations of colour. From the outset it was important to us that the visual identity felt dynamic and exciting, able to express different moods, from purely functional to vibrant and human.
Working with the Holmes Miller team we developed a clear and concise tone-of-voice for all comms. This, with the visual identity, was distilled into extensive brand usage guidelines and supported by a suite of templates, website, stationery and internal signage - ensuring that all aspects of the practice’s activities are communicated consistently and effectively.
Client comments
“Our Team approached Daniel and Greig at Freytag Anderson, to help us visualise the next chapter in our evolution of a design Practice and to present our brand in a new unified framework across the business.
FA responded to the design brief and challenged it in ways we hadn’t anticipated - introducing a robust visual narrative for our brand, including spectrum of colours, content and visual content for the Practice moving forward.
We hope to continue our relationship with the Agency as we develop our own design philosophy through works in the built environment.”
Ryan Holmes
Director