Ossian shelf-pack:
Scotland’s number one bottled golden ale now in cans.

Following the incredible success of our Inveralmond Brewery re-brand, the Perthshire based brewery asked us to transform their flagship beer, Ossian, into a 440ml can and shelf pack for national retailers. Inveralmond-brewery.co.uk

Project summary

Visual identity
Illustration
Packaging Design
Art direction

Approach

Working closely with the production team, we simplified our original landscape illustration by creating an intricate layered landscape on a silver can base. This brought an interesting contemporary twist to the already widely recognised Ossian packaging.

Alongside the new can we designed a 4x440ml shelf pack. This uses the original full colour illustration wrapped around 3 sides of the box. This design creates interesting merchandising opportunities where multiple boxes combine to form a continuous panorama across the shelf. This standout reinforces the brewery’s Scottish credentials and helps to strengthen brand awareness.

Ossian has become the number one Golden Ale in Scotland, with a substantial increase in sales since the rebrand. The new Ossian shelf pack is now available in Tesco stores across Scotland.

Project team

Illustration: Peter McDermott
Photography: Inveralmond Brewery
Visualisation: Render Studio