Shape London:
The bespoke joinery and fit-out company crafting unique spatial experiences.
Born out of a passion for design and exacting craftsmanship, Shape’s internal spatial environments are entirely bespoke and responsive to their clients' needs. shapelondon.co
Project summary
Strategy
Design
Corporate Identity
Print
Website
Approach
We worked with the Shape London team to create an intelligent, minimal and functional visual identity. A modular system was developed to represent each of the companies three divisions - Shape Space / Shape Works / Shape Lab.
The logo can be used with texture or simply in linear form. It was important for the identity to feel spacial and physical, helping to connect it with the joinery business. A distinct colour palette of pastel shades was selected to add a human warmth.
Project team
Photography: Shape London
Client comments
"Freytag Anderson were given the unique challenge of delivering a group brand identity, which harmonised three separate businesses.
From the very start, Daniel and Greig clearly understood our innovative use of materials and colour, which was inherent to our interior design approach.
They successfully visualised our playful and creative approach into a timeless brand identity, whilst upholding our subtle approach. We were repeatedly challenged on design considerations, which aligned our eye to create a truly personal and engaging identity."
Matt Fraher
Director, Shape